Amazon Search Engine Optimization. Not quite the exact typical SEO that we try to rank better with Google, ot Bing; but the same sequences could take place to rank you better with Amazon.com searches. There are different types of search engines with every big tech giant and if you could rank well on any of those platforms, you will get the chance to make a really good engagement. This means having access to millions of active buyers from the whole globe, and this means revenue. The same rules also applies for YouTube Search Engine Optimization.
Amazon itself has different marketplace services that each could be helpful in different ways.
What is the content?
Basically, for every search type, you can provide a search engine optimization way, and it totally depends on the content of the search results. Amazon has one of the best categorizations in the whole web, and as a results, so many type of content. You can even find Tesla cars being sold on Amazon!
Here are all the categories that you can search on Amazon:
- Amazon Pharmacy
- Amazon Warehouse
- Appliances
- Apps & Games
- Arts, Crafts & Sewing
- Automotive Parts & Accessories
- Baby
- Beauty & Personal Care
- Books
- CDs & Vinyl
- Cell Phones & Accessories
- Clothing, Shoes & Jewelry
- Amazon Explore
- AWS Courses
- Cardenas
- Collectibles & Fine Art
- Computers
- Credit and Payment Cards
- Digital Educational Resources
- Digital Music
- Electronics
- Gift Cards
- Grocery & Gourmet Food
- Handmade
- Health, Household & Baby Care
- Home & Business Services
- Home & Kitchen
- Industrial and Scientific
- Just for Prime
- Kindle Store
- Luggage & Travel Gear
- Luxury Stores
- Magazine Subscriptions
- Movies & TV
- Musical Instruments
- Office Products
- Pet Supplies
- Premium Beauty
- Prime Video
- Smart Home
- Software
- Sports & Outdoors
- Subscription Boxes
- Tools & Home Improvement
- Toys & Games
- Under $10
- Vehicles
- Video Games
- Whole Foods Market
Amazon SERP – Sponsored vs. Organic
Basically, for every search type, you can provide a search engine optimization way, and it totally depends on the content of the search results. Amazon has one of the best categorizations in the whole web, and as a results, so many type of content. You can even find Tesla cars being sold on Amazon!
The goal is to reach the top 3 rankings in amazon search for a given category, based on the available fields, and product, or vendor criteria. The metrics that I can think of are following:
- Title of the Product: Like many other SEO best practices, The title seems to be the most important part of the optimization. Try using top selling keywords for your product. We can find corelations between search queries on Google and other sources to estimate the search volume of different product names and focus on those.
- Number of Reviews: Obviously, even based on the look of the search engine result page, having 5 colorful stars seems to attract more clicks and visits to your product and rank it better. The goal is to achive the highest number of reviews, and the highest rating. We might consider using customer satisfaction techniques for the store. Either it is the price, quality of the product, or implementing a great return/exchange policy, and QA system, we need to make sure that we do not get poor reviews, as much as possible. We should also consider using promotions and automations for our buyers to leave reviews.
- Earning a Badge: Although this is not something that we can do on our own, but the badges make a lot of difference for buyers.
- Low Stock Alert: Only 10 left in stock – order soon! Isn’t it eye catching? believe it or not, this makes more users click on the product to be the last buyers of this batch! Marketers use this technique to increase the sales and re-fill the stock as soon as it sold out.
- FAQ (Questions and Answers): There is no doubt that if customers find the answers to their questions, chances are higher that they make a purchase on the current session. Consider answering as many questions as you see relevant to your product.
- Fast & Free Shipping: Quality of the user experience is the main key to rank better organically. In 2021, 35% of the customers do NOT use Amazon Prime, which usually means more waiting time for the product t get delivered, and obviously less appealing for the end customer. Implementing a fast and free shipping policy, is a great selling point.
In the United States, industry sources estimated a subscriber count of 147 million in 2021. In 2019, roughly 65% of all Amazon shoppers were Prime members, reflecting the service’s strong appeal to platform users.
On-Page SEO for Amazon Products
Like any other search engine, Amazon is actually searching between the products and consider a variety of factors that determine the ranking of the results. As far as the on-page SEO of the products are concerned, there is nothing more important than providing meaningful and useful information about the product.
Amazon Onsite Associates Program
The Onsite Associates Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in.
Where does this content come from?
This content has been syndicated from content creators’ websites who have been invited to participate in this program.
Does Amazon validate or express the opinions made in the content?
Amazon Influencer Program
The Amazon Influencer Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from Influencers onto Amazon to help customers research and discover products they might be interested in. Content creators participating in the Amazon Influencer Program earn affiliate commissions from Amazon for qualifying purchases.
What is an Influencer?
Where does this content come from?
How do we know when content is from an Influencer?
Does Amazon validate or express the opinions made in the content?
How can I learn more about the influencer making the recommendation?
Click on the Influencer’s name provided with their content and you will be taken to their profile where they have a bio and a link to their influencer storefront where you can see more content from that influencer.
Are Influencers paid for providing recommendations?
Content creators participating in the Amazon Influencer Program earn affiliate commissions from Amazon for qualifying purchases. To see if you qualify go to Amazon.com/Influencers.
