Video Search Engine Optimization on YouTube search, and Google Videos

Few Facts First

  • 82% of internet traffic will be video by 2022 (Cisco). That’s only a few months away!
  • 72% of consumers prefer to watch a video about a product than read a product description (HubSpot).
  • And people don’t just visit YouTube. They spend significant amounts of time there. In fact, people watch 1 billion hours of YouTube videos every day (YouTube). (That’s more than Netflix and Facebook videos combined!)
  • The average user spends 40 minutes per day watching YouTube… just on mobile devices (comscore).
  • Not surprisingly, more businesses are using video as part of their marketing campaigns. 86% of businesses now use video to help market their product and services (WyzOwl).

How do You Develop a Video Marketing Strategy?

Back in the day, the video was a tactic that you threw into your content marketing now and again.

But to succeed with video marketing today, it’s important to have a solid strategy that you can use.

Your video marketing strategy should include:

  • Researching your customer’s pain points
  • Developing topics that solve your customer’s problems
  • Outlining or scripting out your video content
  • Developing a unique look and feel for your brand’s videos
  • Shooting and editing your videos
  • Incorporating videos into your text-based marketing content
  • Distributing your videos on social media and dedicated video platforms (like YouTube)
  • Measuring the results of your videos
  • Improving your content strategy based on data and feedback from your target audience

What type of videos usually appear on the Google Video SERP

  • How-to keywords (“how to make cold brew coffee”)
  • Reviews (“beats by Dre review”)
  • Tutorials (“Setting up WordPress”)
  • Anything fitness or sports-related (“Cardio kickboxing”)
  • Funny videos (“Cute animals”)

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